"THE WAY BACK", has not done as well as expected during it's first opening week. I suspect some of lack of bums on seats could be as a result of the current 'economic recession'. Cinema tickets are costly these days, and with people watching the 'purse strings' going to the cinema may have just lost it's appeal, for a while. Another reason could be the films 'serious' content; it's an epic and heavy film... probably very worth while and rewarding, but alas I think many will wait until it comes out on DVD.
"The Way Back" opened nationwide at 659 theaters (following a brief, Oscar-qualifying run in Los Angeles in late 2010) with a mere $1.46m (no. 14 on the chart) according to studio estimates found at Box Office Mojo.
The Newmarket release's average was a dismal $2,161 per theater — especially poor for a movie screening at relatively few locations. (All things being equal, the fewer the number of venues, the higher the per-theater average should be.) It's quite possible that The Way BackFearless back in 1993 — $6.99m then, or about $13.42m today.
It's quite possible that The Way Back will become Weir's (inflation-adjusted) lowest grosser among his American-made films, earning even less than Fearless back in 1993 — $6.99m then, or about $13.42m today.
Well, it would have helped if they'd had even one iota of promotion.
ReplyDeleteI was under the strong impression that it was only showing in major cities (and by saying that, I mean, NYC, LA and Chicago), so I was shocked to find it playing on Friday.
I'd say the real reason it didn't draw is that nobody even knew it was playing.
Yep that would certainly would have helped, I cannot deny ;))
ReplyDeleteBut I also know of quite few people who are not prepared to pay out for theatre, or cinema tickets at the moment because of their current finanical situation :(
‘The Way Back’ Interview With Colin Farrell Video
ReplyDelete